Description
Green Tea Manufacturing Industry has witnessed significant growth in recent years. It is estimated that the market value will continue to grow even better in the upcoming years. A rapid growth of green tea consumption is especially observed in urban areas where people are more exposed to global markets and trends. The tea consumers have changed their choice from regular to green tea to balance their health condition. In addition, increasing health awareness, organic product usage, customer preferences, and premium choices are the major reasons for the rapid growth of green tea.
Basically, the production of black tea has been on top for several years in India, which has dropped drastically in recent times because of the demand for green tea. Green tea offers an attractive benefit for consumers such as weight management, metabolism improvement, and antioxidant properties. It is important to realize that changing lifestyles and urbanization have a greater demand for organic and healthy products. Online retailers and e-commerce businesses have also focused on increasing the availability of green tea to consumers easily.
The Green Tea Manufacturing Industry has tough competition among domestic and international brands. For instance, green tea manufacturers are prioritizing eco-friendly and sustainable practices in the manufacturing process due to consumer preferences. Moreover, Tata Tea has a large market share for green tea surpassing all other brands in India. The international brand Lipton has a decent market share for green tea in India. The black tea production, supply chain, and climate change are major challenges for the green tea sector. The tea consumers in rural areas resist shifting to green tea consumption over black tea and changing weather conditions might also influence the market share of the green tea manufacturing industry.
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